Source: Having years of experience in the fields of green
tech, alternative fuel technology, and technical service processes, Extreme
Energy Solutions establishes new Company division in furthering its next up and
coming automotive innovation.
August 11, 2015
It’s rare a company is able to recoup its losses
associated with research and development of new products or services. According
to the article, “Brand Flops,” published by Forbes Magazine, March, 31, 2010,
well over 95% of new products introduced to the market fail according to
research conducted by AcuPoll.
Putting into perspective that statistic, only 5% of
all cost, financial and labor hours, associated with research and development
are ever recouped in the through the commercialization of a product or
However it seems the green tech company, Extreme
Energy Solutions, seems to have unique formula for beating the statistics. Since
2010, the Company has commercialized the majority of the products it has
launched under its stewardship, having five active product/service lines of the
seven it had introduced to the market.
Among the top performers are the product-service lines
of Smart Emissions Reducer, Extreme Kleaner,
and Extreme Xtra Fuel Treatments. Extreme Energy Solutions has also begun to
distribute H2O Energy Flow (bottled water from Wisconsin), and continues to
offer finance options of its technology via Fleet Worx Leasing.
Eager to capitalize on all the knowledge it acquired
from its early days as a third party research and development consulting
company; Extreme Energy Solutions was able to find a use for all of the data
and research related to alternative fuel delivery systems and technologies for
the transportation and auto industry.
Energy Solutions recently established
E-Tech Performance, an entity founded with the intent to develop solutions for
bridging the gap between hardware and software dedicated for use in the
automotive industry. The company has three products under development of
E-Tech, including E-Missions Automotive Intelligence, a software product
concept with the intent to solve the challenge of allowing new emissions
equipment to operate in cinque with the current automotive vehicle products
offered by car manufactures today.
Samuel K. Burlum, CEO of Extreme Energy Solutions,
“When we were a third party research entity, we
discovered there was a need for a solution that would help hardware technology
to be more adaptable to the current automotive platforms offered from vehicle
We observed many inventors whom would try to get the
vehicle to react to their technology, when they should have been doing the
opposite; they should have been tailoring their technology to the actual needs
of the vehicle,” continued Burlum
Establishing E-Tech Performance will allow for us to
continue our research in this area of expertise, in developing our three phases
of our future product line associated with emissions reduction, fuel
efficiency, and engine performance, in a software platform that might be able
to someday be offered to engine and vehicle manufactures.
The other option is to develop tools and a platform
that will allow for aftermarket devices to become more compatible with
pre-existing conditions in which such devices or apparatuses must contend with.
We see both options as a possibility and viable, however they are both long
term strategies and such products are not developed and released overnight.”
E-Tech Performance LLC is a division of Extreme Energy
Solutions, Inc., whereas the parent (Extreme) owns the majority of the start-up
entity. The entity is still in its very early phases having less than 9 months
in existence. E-Tech will still need additional funding dedicated to their
assigned projects, staffing, and management. At this time, it is sharing
services with Extreme to save cost.
E-Tech Performance will also offer consulting services
to other inventors and developers in the same space. E-Tech’s key asset is its
former research and data from Extreme’s early days as consultants to a company
that dabbled in HHO technology, as well as its relationships and access to testing
“Offering these services will help fund critical
research needed for product development,” added Burlum, “Again on the product
side, we are only in the concept phase, as I mentioned this is a long term and
“It was if we
had to wait until the market caught up with our knowledge capital.”
E-Tech Performance’s overall goal is to develop a new
engine management system aimed at helping the auto industry meet demands of
emissions reduction initiatives while increasing fuel efficiency and
performance of vehicles. E-Tech and its parent, Extreme, visions the platform
as an option for engine and vehicle manufacturers to utilize in creating
conditions where the software helps more of the “rubber to meet the road,” and
for vehicles that utilize internal combustion engines to be more
for more information.
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